“I feel that in the era we live in—where fast food and fast fashion dominate—there is a rapid turnover and exhaustion of the superficial and the functional: a kind of ‘tyranny of the useful’.
In contrast, the encounter between this ‘tyranny of the useful’
and the carpet—an object that holds within it values of rootedness, emotion, and warmth—gives rise to a moving creation. It is precisely at this meeting point that the idea for the SUNSTARE collection was born.”
The two represent the second generation of a family legacy in the carpet industry — a legacy built on craftsmanship, trust, and excellence. Together, they continue a path that bridges heritage and innovation, blending traditional artistry with a contemporary design language. Under Michael’s leadership, the architects’ network is grounded in dialogue, partnership, and personal connection.
Zamer sees every collaboration as an opportunity to create a genuine space for inspiration — where a design concept transforms into a tangible, precise, and distinctive creation.
From the earliest stages of planning to the careful selection of materials and textures, the company accompanies every professional partner with the same guiding principle:
each carpet, each space, each detail tells a story of thought, craftsmanship, and timeless beauty.
ֿFrom this way of looking, the creation process of the collection evolved around the search for a formal language that connects nature, culture, and material. The sun and the stars do not appear as direct images, but as guiding principles: center, movement, repetition, and cyclicality.
The engagement with ancient forms does not stem from an attempt to recreate the past, but from the understanding that these forms carry accumulated knowledge — knowledge that continues to operate within contemporary space. Through this approach, the rug becomes a surface where cultural memory meets everyday life.Throughout the process, material served as a tool for connecting idea and experience.Textile allows movement, light, and touch to leave their trace, turning the surface into a living presence within the space. The collection was developed as a sequence of interconnected works, each offering a different variation on the same language.Together, they seek to create a space in which design and art, old and new, culture and lifestyle, are not separate — but exist side by side as part of life itself.Life is a sequence of many elements, whose sum becomes one.