Between choice and creation

Because design
should never be a compromise

You walk into a store, see a rug you love — the shape, the idea, the feeling but something isn’t quite right. The color is a bit too strong.
The size doesn’t fit quite as you imagined. And you think to yourself, “If only it came in a different shade… I’d take it right now.” But most of the time we compromise. Because that’s what’s offered. Because that’s what’s for sale

Because somewhere along the way, the designer already decided what “right” looks like. That’s where my approach begins: to give people back the freedom to choose not only from what’s available, but fromwithin the design language itself.

Through Design It Yourself, I invite you to select a model from the existing collection
and turn it into something that’s truly yours — in color, texture, size, and feeling. You don’t need to know how to design — that’s where I come in:
to listen, translate, and refine what’s uniquely yours into a professional design language

This is how a new, open space is created where design doesn’t dictate, but grows with you.Design as expansion, not compromise.

commercial

Beyond private commissions, I collaborate with commercial clients including hotels,
design companies, architects, and exhibitions. Each project begins from the same essence: a dialogue between a defined design language and the unique identity of a brand or space. The approach remains the same — design as expansion, not compromise translating vision and material into tailored, cohesive design solutions.

privet

Stylist Chaya Wider reached out to Wool tzemer&shira moyal
She fell in love with a rug from my collection, and together we created a new version —with colors, textures,
and proportions refined to match her space and her vision.
To me, this is the essence of Design It Yourself: design as expansion, not compromise.

Create & Converse

 I negotiate with processes that occur in nature,
examining the value of service and its relationship to lifestyle.

book Create & Converse