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An identity that seeks presence
TZEMER X SHIRA MOYAL
Born from a desire to restore the rug to its place as a
cultural creation — not merely a product.
“
Through this collaboration, I merge my material and aesthetic research with one of the country’s leading textile houses, creating a bridge between heritage and contemporary innovation“
Sustainability as a Cultural and Artistic Value
he collaboration between Tzemer × Shira Moyal was born from the understanding that a rug is a cultural creation in its own right.The meeting between Tzemer and multidisciplinary designer Shira Moyal brings together an 80-year textile heritage with a contemporary material-artistic language, creating a new ground where the rug is no longer just an object in the home — but a statement, a study, and a point of contact between material and consciousness.Tzemer Shatiḥim Yafim, a long-standing company with decades of expertise, craftsmanship, and nationwide presence, joins forces with Shira Moyal — a multidisciplinary designer specializing in interior design and currently studying landscape architecture.
Over the last decade, her work has focused on Jewish art and design, generative geometry, biophilic thinking, and a material philosophy that seeks to return the object to its primordial depth. The dialogue between these two worlds transforms the rug into a new design force — one that moves between heritage and innovation, ancient memory and contemporary presence. It pushes the boundaries of the expected, asking us to expand, question, and observe — to take the rug out of its familiar context.
Not merely functional, but a form of identity seeking presence.
The collaboration unfolds into three main collections to be released over the coming year:
SunStare Collection
A series of rugs that translates the movement of the sun and stars into a clean geometric language.
The interplay of lines, light, and shadow creates a living composition that shifts with the viewer’s gaze. Green Future A collection crafted from recycled materials (PET), merging sustainability with a minimalist aesthetic.
Green Future
A collection crafted from recycled materials (PET), merging sustainability with a minimalist aesthetic.
Limited Editions
Short, exclusive series woven specifically for unique projects — where the rug becomes a collectible object, with colors, textures, and patterns created one by one through a meticulous, hands-on process.
The collaboration is built on several core principles:
Sustainability:
The use of advanced and recycled raw materials. Materiality: An understanding that material remembers — and every texture is a layer of memory. Biophilia: A connection between home and nature through color, form, and surface. Form Research: Inspiration drawn from topography, sun, stars, and the movement of time. Cultural Identity: A fusion of traditional weaving techniques with a contemporary design approach
Behind every rug lies a precise process of research:
Initial hand sketches, studies of light and shadow, and textures built layer by layer, alongside an ongoing dialogue between the studio and the production houses in India. The process reveals the beautiful tension between raw material and the moment it becomes an image that inhabits space.
Within the shared process and creative experience, Tzemer adopts a renewed viewpoint on material and textile
Within the shared process and creative experience, Tzemer adopts a renewed viewpoint on material and textile — one that expands the boundaries of tradition. Shira provides a platform for precise, high-quality production at scale, enabling artistic research to become a living work in the world. Together, the two create a new language in which the rug is more than a product — it is a material experience, offered to the wider public.
The collaboration is built on several core principles: